How To Grow Your Practice
Month After Month In Competitive Areas...
Even During the Recession
Chiropractic Marketing Strategies That Bring In Quality
Chiropractic New Patients Every Month
Dr Michael Beck,Chiropractor
2004, with only $3000 a month in collections and an overhead of $15,000, my
practice was in big trouble–as in, get evicted, close
the doors, and
call the bankruptcy attorney.
biggest problem was getting new
patients through the doors.
had gotten so slow my practice was
averaging only 1-3
patients a month.
even hired two different
practice consultants during this time. Istudied their manuals, listened to the
videos – did
I went to as many
seminars as I could afford, memorized all the scripts to a
to get new patients just like the consultants taught.
big marketing plan was to do screenings, run their
newspaper ads from 1968, and forcefully “persuade” my patients to
one of my worst months, I spent every spare minute I
had doing 8 screenings, 2 talks and a patient appreciation day. Sure,
I got a
handful of patients to sign up at the screenings and talks, but most of
show up for their exam or even stay around long.
couldn't keep doing more and
more spinal screenings every month just to get poor quality new
time was limited. My finances were definitely limited. And my poor wife
kids were fed up with being completely broke!
family vehicle was
repossessed, the house was in foreclosure, and
my office rent was 5 months behind!
Frustrated… Broke… I
Said to Myself, ‘There’s Gotta Be Something Better Than This’!
was then I
realized no coach
or consultant was going to give me a marketig plan that
worked. While they
might teach great office procedures, most of their marketing
very poor and outdated. And without any new patients, it
matter how great my office procedures were anyways.
remember spending hours
and hours listening to
teleseminars, studying scripts, and “training” on some unimportant
office procedure, when…
I Needed Was Simple–
More New Patients!
marketing tools forced me to look
outside the profession for answers. My practice depended
on it. I had
to "hope" something worked. I needed a solution fast!
I started to
study marketing on my own. I
wanted to learn what strategies were being used today, not 20 years
ago, to get
I studied successful
marketers outside of chiropractic. People like Jay Abraham, Dan
Kennedy, Seth Godin, and Jay Conrad Levinson (Guerilla Marketing) just
to name a few. I also studied small
businesses which had grown using reliable,
consistent marketing strategies. I learned how they used well written
direct response websites, email messages, direct mail, and more to
bring in new
"When chiropractors call me and
ask what to do
for marketing I send them straight to Dr. Beck."
I’ve known Dr. Beck
for 10 years.We
went to chiropractic school together,
we’ve worked with the same coaches and consultants in chiropractic and
shared some of the same struggles.I
have to admit, when Dr. Beck first told me that he was going to start
chiropractors with their marketing I thought he was crazy!Then he blew me completely
away with the
quality and effectiveness of his ads.I
always knew he had a knack for marketing but he really has developed a
marketing package to help new chiropractors, struggling chiropractors
chiropractors who are ready to jump to the next level.
call me and ask what to do
for marketing I send them straight to Dr. Beck.The ones that do what Dr. Beck tells
them get the results; it’s as
simple as that.I
am tremendously proud
to know Dr. Beck and to be able to call him my friend.He is truly helping chiropractors around
globe reach out to their communities.
D. Carter, D.C.
I developed new marketing strategies and tools
specific for chiropractic, then put them to work in
my practice. And I began to see
results almost immediately.
month my new patients
increased, my collections
went up to $8,000…and I decided to do my last-ever spinal screening!
months later I was banking close to $30,00 per
works for chiropractic. (Unlike
all that other crap out there being pushed on us from advertising sales
and over-hyped chiropractic marketing gurus.)
noticed something else
with this new form of
The new patients
it brought in were of
a much higher quality – they
to convert, sent in
more referrals, and
screenshot from my accounting software showing my gross income growing
meager $2,700) all in a period of 7 months!
As you can see for June,
and August I was just breaking even. It was so bad
some people didn't get paid – myself included!
Later, I got up to $30k a month and decided it was time
to work one less
day a week and
spend more time with my family. The only
reason I could consider taking time off was because I had
implemented an automatic new patient system in my practice.
This meant I didn't have to worry every day where new patients were
coming from. I could be away from the office and still have new
patients calling in to schedule appointments.
Here's why I'm telling you all this..
patients is one of the hardest parts of
a chiropractic practice. Trying to
automate a new patient marketing system – even more
Key to Unlocking Your Profits And
Success Is Reliable,
Consistent New Patient Marketing
You're a great
you have great adjusting skills
and you just want to help people while you make a good living.
But it's not your fault
haven't been able to thrive
because no one has been able to teach you how to get new patients and
If you want to build a
successful and profitable
chiropractic practice, you can't make acquiring new patients a
hit-or-miss event depending on the month of the year.
Every month — no matter
holidays fall during this
time —you must consistently bring in new patients to your
This is far too important
simply leave it to chance
either and just hope for the best.
You see, new patient
is more than just a one-time
event. Real growth in your practice is based on having a
consistent flow of
new patients – like a faucet, which you can turn up or down
when you want
to adjust the level of people you're getting in the door.
This is why when I put
my ChiroMarketing Academy. I wanted to give chiropractor like you simple, low cost marketing
strategies to build your practice.
As a Member of The ChiroMarketing
Academy Here's What
a member of ChiroMarketing Academy you're going to get access to
monthly training videos, audios and articles. These lessons will give
you step-by-step instructions on how to...
in more quality new patients using print and internet
internal promotions, and more.
Convert patients to care using
non-forceful techniques. (It took me years of
and error to discover these!)
Keep patients for life
retention strategies and tactics.
this short video to get a sneak peak inside ChiroMarketing Academy...
You will get access to
everything you just saw in the video above, plus so much more. Every
month new content is being added to the site. New videos, audios,
articles and more.
even gone out and found some of the best chiropractors and marketers to
interview for your benefit. You'll hear what's working in other
successful chiropractor's offices. You'll learn cutting edge
strategies from marketers outside the profession -- methods you can
apply to your practice and excel over your competition.
Beck has developed a very
impressive marketing tool for chiropractors."
Beck has developed a very
impressive marketing tool for chiropractors.
access to high speed
internet becomes commonplace in the average household the ability to
educate people about the benefits of chiropractic care and to market
practices will greatly increase.
lessons are concise and easy to
follow while providing "must know" information for the successful
internet marketing of the chiropractic practice.
Mountain View, AR
addition to the incredible practice building
tools and strategies described above, you’ll also receive two
special bonus items to bring in even more new patients…
1: 15 Internet Marketing Lessons --
How To Set Up New Patient Systems On Autopilot. ($497 Value)
Each month you're a
member, you'll receive 4 lessons showing you step by step how to setup
chiropractic internet marketing systems on autopilot. This
set of lessons originally sold for $497 until I took off the
market to include in the "new" ChiroMarketing Academy membership site.
Even if you know
nothing about the internet, I can show you
how easy it is to bring in new patients at a very low cost.
Why your current website
could be turning patients away – And what you MUST DO NOW to fix it!
The quickest, easiest way to
Free Traffic to your web page and how to
convert them to new patients
The Seven Advanced Strategies
for Google Adwords. Use these and you'll drive tons of qualified
prospects to your website.
The “magic words” you must
have on your web page to bring you more new patients andmoney.
(These alone will improve your
conversion from prospect to patient by 30, 40, or even 50%.)
The single most important strategy to
get you at the top of Google, MSN and Yahoo's Search
listings! (I used this one to get ahead of websites that had been
around for 8 years.)
to use Email to build
powerful rapport with new patients before they've even met you – and
whyhaving a follow
up campaign is vital to getting new patients to call and
are some of the most
cutting edge techniques used in internet marketing today. The
I'll teach you aren't just theories or something that might
work in your
town. These are proven strategies that have already created thousand of
millionaires in other small business around the world.
Listen to what
Dr. Jon Walker from Florida had to say just about the internet
marketing part of ChiroMarketing Academy...
spot in a Google search
after less than a week!"
The Renegade Chiropractic Marketing Letters…
Proven Marketing Letters
and Event Promotions.($97
set of letters contain
powerful internal marketing tools used in my practice for bringing in
high-retention referrals, running promotional events, and reactivating
‘lost’ patients into active, paying, referring patients again.
services and products that you sell to
your patients right away.
New Homeowners in your town and have them become patients.
Referral Stream Letter that
will compel current patients to immediately send referrals to you (This
letter alone made me $100,000 in the last year!)
more referrals from your best patients (80/20 principle)
using this VIP
other professional’s customer list into new
patients using this special “endorsed”
letter to turn special events in your personal
life into a reason to contact inactive patients.
these marketing letter
templates you’ll have a system
in place to maximize referrals from the new patients that come in from you training
in ChiroMarketing Academy – effectively
doubling or even
tripling your results, at no additional costs.
What ChiroMarketing Academy Isn't
Before we talk about joining, let
me tell you that ChiroMarketing Academy is not for everyone. Here's
Academy is not...
This system IS NOT about
high energy marketing, using "Hype" or dependent on the "type" of
practice you run.
If you're into spending a lot of energy to get a new patient, or think
only Hyped up marketing works, this program isn't for you. And it
doesn't matter what type of
practice you run – cash or insurance, mixer or straight – if you want
quality new patients, ChiroMarketing Academy will deliver.
It's NOT time consuming. I'll show you
in bite sized lessons to implement specific marketing, rentetion and
And you can work at your
own pace because all the training is at your fingertips.
All you have to do is login.
NOT about hard selling
to get a new patient.
ChiroMarketing Academy teaches you how to gently persuade new
patients to come in based on the relationships you build with them,
expertise, and the unique position you create online. I'm not going to
be showing you how to "force" patients to do anything.
you can see from the list,
this program is not for everyone. If you're a big fan of
the type of marketing I
just listed, then this program is not going to be for you.
if you want to get quality
new patients into your practice, and do it using proven
this program is
Are you willing to
invest just a fraction
of what it cost me to
acquire these internet marketing
took me around six years to
learn the lessons I'll teach you as a ChiroMarketing Academy member.
all the coaching, kits,
DVD's, manuals, books, travel expenses and lost time from work, I've
over $30,000 on my marketing education.
the cost for this program is nowhere near
$30,000. The price for a subscription to the ChiroMarketing Academy is
just $97 a month or $695 yearly (Save $469 when you choose yearly plus
get all monthly bonuses immediately!)
we both know that $97 is less than the cost of a
couple patient visits. Just one new
patient obtained from a single
ChiroMarketing Academy more than pays for your membership
for the whole year. It's really a no-brainer if you want to grow your
practice starting this month.
Since your membership
runs month to
month, there are no long term
contracts to sign or yearly commitments to agree to. If you aren't
you want out of the ChiroMarketing Academy, you can cancel at any
up people! This guy's been around the block and knows what's
around the next corner"
"It took me the
biggest part of 29 years and going through at least 10
management firms to affirm everything Dr. Beck is saying is TRUE.
Listen up people! This guy's been around the block and knows what's
around the next corner. Everything he's saying is 100% on
— Dr. Jack
Week, 100% Money-Back
Academy comes with a
guarantee that none of the other
chiropractic seminars or gurus will ever offer. It's guaranteed to be
least 10 times its cost to you in time and money or you'll pay nothing.
will be the sole judge of that. If at any time during the first four
don't agree that the strategies revealed here will be worth at least
month to your practice, just send us an email for a complete refund.
you have a full 30 day money back gaurantee. Try
it and see if it's what I've described here. The risk is all on me!
You May Have
This System Work With
used to market any of the
services you provide in your practice.
lead-generation newspaper ads getting so competitive, other methods
like the internet is the 'new frontier' for spinal decompression
fact, there is a way to tell exactly how many people are
searching for a spinal decompression clinic compared to other terms on
internet. Just by knowing this information and using it in a special
you can be way ahead of other decompression clinics in your area. I
strategy to ChiroMarketing Academy members.
“IF These Strategies
Are So Valuable,
ChiroMarketing Academy Such A Low Price?”
put this program together for two important reasons...
I'm tired of seeing doctors go
out of business because they
enough new patients. Recently I attended a continuing education
10% of the doctors in the room weren't even in practice anymore and
a job in some other field.
also sick of seeing
struggling doctors spending tens of thousands of dollars
per year on practice
consultants who know nothing about marketing
in the 21st
century. These coaches may have great office procedures, but their
methods are expensive, ineffective and just plain outdated.
you're ready to position your
practice as THE place for your community's health problems, make more
use modern technologies to do it, I invite you to...
P.S. It's been my experience that most
and kits are for the benefit of the sellers, not the hard working
chiropractors, and it's not what I'm about.
What I'm offering here is
something quite different. I encourage you
ChiroMarketing Academyand start
making your practice realize it's true profit potential.
P.P.S. In a couple of years, even more
doctors will have discovered and learned these cutting edge strategies,
making it harder and more costly to be profitable. (For
example, you could once "buy" clicks from Google at a mere 5 pennies.
Today this same click could cost you $2-5!)
the longer you wait to get
started, the longer it will be before you see results. The flip side is
true: The quicker you
get started, the quicker you'll see results.
as more and more content is added to ChiroMarketing Academy, the price
membership could double. Act
take advantage of the low introductory price of $97 a